Skip navigation
Behind the Cloud
Book

Behind the Cloud

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company – and Revolutionized an Industry

Jossey-Bass, 2009 more...


Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Salesforce redefined customer relationship management (CRM) applications – and the entire enterprise application industry – for the 21st century. The forward-looking company provides businesses with software in a remarkably efficient manner: online, “without the complexities of installation, maintenance and constant upgrades.” In this book, Salesforce founder and CEO Marc Benioff and journalist Carlye Adler tell the absorbing, often quirky, Salesforce story, from start-up to global expansion and beyond. Even better, they break this singular tale down into a series of discrete, highly valuable business lessons. getAbstract agrees with Dell founder Michael Dell that Benioff and Adler’s new volume is “the playbook for Enterprise 2.0.” Entrepreneurs and business leaders can learn much from this instructive company history.

Take-Aways

  • Salesforce, a provider of customer relationship management tools, grew from a start-up to a billion-dollar enterprise in less than a decade.
  • A pioneer in cloud computing, the company presents software as a service over the web.
  • From the start, Salesforce relied on clients to help develop and enhance its offerings.

About the Authors

Marc Benioff is chairman and CEO of Salesforce, which BusinessWeek ranked as one of the “Top 100 Most Innovative Companies” in 2006. Carlye Adler is a journalist and writer.


Comment on this summary or Start Discussion

  • Avatar
  • Avatar
    M. C. 2 years ago
    good to know about the role that Salesforce plays in the cloud computing world!
  • Avatar
    A. J. 1 decade ago
    Valuable information for any entrepreneur.