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Beyond the Core
A review of

Beyond the Core

Expand Your Market without Abandoning Your Roots

Chris Zook • Harvard Business Review Press • 2004

Adjacency Strategies

by Devin McGinley

Corporate growth strategy expert Chris Zook explains why you should focus your expansion efforts on “adjacencies” closely aligned with your core business.

 

Author Christ Zook, partner and co-head of a major consultancy’s global strategy practice, bases his observations and recommendations on extensive research: He profiles 25 corporate growth leaders, reviews 181 corporate growth initiatives, and covers a trio of in-depth surveys of executive attitudes and insights on growth. He analyzes 12 pairs of companies that were comparable in the 1990s but are no longer in the same league since some firms have outpaced their match in growth and profits. 

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