Skip navigation
Beyond the Green Team
Book

Beyond the Green Team

Aligning Internal and External Communication to Advance Corporate Sustainability

Julia L. Goldstein, 2022 more...


Editorial Rating

8

Qualities

  • Applicable
  • Background
  • Hot Topic

Recommendation

The days of switching to reusable coffee mugs and calling your company sustainable are over, says Julia L. Goldstein. Today’s consumers, governments and investors demand that corporations do more to prioritize sustainability. Learn how to support the culture and mind-set shift required at your organization better to protect people, the planet and your profit margin.  Goldstein will inspire leaders to reflect critically on how they can embed sustainability into every aspect of their business through various methods, including getting certifications and combating apathy within an organization.

Take-Aways

  • Today’s companies are facing pressure to be sustainable, not just profitable.
  • Making sustainability communications a top priority requires awareness and engagement.
  • Create a “green team” to share your sustainability strategy throughout your company.

About the Author

Julia L. Goldstein helps manufacturers align business and sustainability goals with communication strategies. She’s the author of sustainability-focused nonfiction books, such as Material Value: More Sustainable, Less Wasteful Manufacturing of Everything from Cell Phones to Cleaning Products.