Blue Ocean Strategy

This best-selling business breakthrough by INSEAD strategy and international management professor W. Chan Kim and INSEAD distinguished fellow and World Economic Forum fellow Reneé Mauborgne provides an organized framework for identifying and implementing out-of-the-box “blue ocean strategies” for all industries.

Their 2005 work – which sold over four millions copies as a Wall Street Journal, Fast Company and Businessweek bestseller and is Amazon’s #1 Bestseller in Industrial Management & Leadership – remains relevant with this updated 2015 edition. Kim and Mauborgne’s insights have been translated into 46 languages, named Thinkers50 Strategy’s Best Business Book of the Decade and won the Carl S. Sloane Award for Excellence in Management Consulting; Fast Company chose it for its Leadership Hall of Fame.