Karen Kang
Branding Pays
The Five-Step System to Reinvent Your Personal Brand
Karen Kang, 2020
What's inside?
Change your life and career with this intuitive five-step guide to personal branding.
Recommendation
Personal branding expert Karen Kang offers an insider’s guide to taking control of how people see you. Learn to understand others’ perceptions of you and why they may hold you back – and create a new persona that will propel you to success. Following Kang’s words of wisdom gives you a proven recipe for a solid personal brand. She explains how to craft a compelling message and image, and how to communicate both to your desired audience. Using concrete examples, Kang walks you step-by-step through the task of creating and projecting the type of brand you need to reach your goals.
Summary
About the Author
Karen Kang is a branding specialist and CEO of BrandingPays. She has been featured in Bloomberg Businessweek, Fast Company, Forbes and More magazine. She is a former partner with Regis McKenna Inc., the marketing consulting firm that launched Apple and Genentech.
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