Joseph McCormack
Brief
Make a Bigger Impact by Saying Less
Wiley, 2014
What's inside?
Make your communications brisk, lean and brief.
Recommendation
Communications consultant Joseph McCormack presents valuable tips on how to convey information leanly and meanly. Philosopher Friedrich Nietzsche wrote: “It is my ambition to say in 10 sentences what others say in a whole book.” Or take an almost perfect example of a telling message that is “short, sweet and to the point”: champion boxer Muhammad Ali’s short-short poem, “Me? We.” Amid today’s information overload, lean messaging is essential if you want people to get your point. getAbstract recommends McCormack’s manual to anyone seeking to communicate concisely and clearly.
Summary
About the Author
Joseph McCormack is founder of the BRIEF Lab and consults with executives on how to disseminate their messages.
Comment on this summary
Just a note: that poem by Muhammad Ali was "Me / We," not "Me / Whee!"
Erica Rauzin
Senior Managing Editor, getAbstract