Basir Mustaghni, Stephan Lehrke, Robert Archacki, Fabrice Kalmbacher and Frank Hohenleitner
Building Bionic Capabilities for B2B Marketing
Boston Consulting Group, 2021
What's inside?
How has B2B marketing changed in the COVID-19 era?
Recommendation
Want to improve the quality of the leads you get from digital marketing? You’d better build yourself a demand center. Your demand center is the place for CRM (customer relationship management), CMS (content management system), automation, ABE (account-based engagement), data analytics and integration, and ABM (account-based marketing) capabilities, not to mention a system for tracking which marketing attempts are reaping the best rewards. The Boston Consulting Group offers three case studies for the demand centers of industry leaders in this special report.
Summary
About the Authors
Basir Mustaghni, Stephan Lehrke, Robert Archacki, Fabrice Kalmbacher and Frank Hohenleitner are professionals with the Boston Consulting Group.
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