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Want to improve the quality of the leads you get from digital marketing? You’d better build yourself a demand center. Your demand center is the place for CRM (customer relationship management), CMS (content management system), automation, ABE (account-based engagement), data analytics and integration, and ABM (account-based marketing) capabilities, not to mention a system for tracking which marketing attempts are reaping the best rewards. The Boston Consulting Group offers three case studies for the demand centers of industry leaders in this special report.
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About the Authors
Basir Mustaghni, Stephan Lehrke, Robert Archacki, Fabrice Kalmbacher and Frank Hohenleitner are professionals with the Boston Consulting Group.
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