Join getAbstract to access the summary!

Business Advertising

Join getAbstract to access the summary!

Business Advertising

Work The System Podcast,

5 min read
3 take-aways
Audio & text

What's inside?

Think of your last big purchase. Did you make the decision emotionally, or logically?

  • 0.5×
  • 0.75×
  • 1×
  • 1.25×
  • 1.5×
  • 1.75×
1×

Editorial Rating

7

Qualities

  • Eye Opening
  • Overview

Recommendation

When he unexpectedly became the publisher of a magazine, Brian Gregory embarked on a 20-year journey helping small business owners create ads. He quickly learned that if he wanted to retain his advertising customers, he had to help them keep their businesses going, and to keep their businesses going, he had to help them put together effective ads for his magazine. Eventually, he began to recognize the patterns of good advertising, and he passes some of that knowledge to listeners in this interview on this Work the System podcast. 

Summary

Small business owners have to learn a little bit about every aspect of their businesses; advertising is no exception.

Small business owners are never off the hook – they have to learn about every aspect of business, even if they’ve hired someone else to handle it. For example, you may hire an accountant, but you still need some working knowledge of accounting. The same applies to advertising. You may already have a social media manager, a sales crew, etc., but you still need to know about how advertising works to make good decisions for your business.

You probably know everything about your product, including the specs, the quality, the awards your product has won, and the nuts and bolts of what makes your business work. But this knowledge doesn’t go far...

About the Podcast

Brian Gregory is the CEO and founder of Admanity, an advertising consultancy. Host of the Work the System podcast Josh Fonger is a coach, speaker and consultant at WTS Enterprises. He wrote Work the System: The Simple Mechanics of Making More and Working Less.

Comment on this summary