Cambridge Business Association
Business Models for the Social Mobile Cloud
Book

Business Models for the Social Mobile Cloud

Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing

Ted Shelton
Wiley, 2013
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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

The term “social mobile cloud” can be confusing. “Social” refers to social media, which most executives don’t fully understand. “Mobile” means mobile devices, which most companies don’t know how to leverage. “Cloud” refers to vast computing power in cyberspace, which many firms do not utilize. Many traditional companies are in denial about the social media cloud and its implications for their operations. Consultant Ted Shelton expertly explains the cloud, why it matters and how businesses can put it to work to turbocharge their operations. For most traditional firms, this means radical restructuring, but Shelton doesn’t shy away from that. He advises companies to organize teams to destroy their organizations – a rare thought from a consultant. He does an outstanding job in the strongest sections of his book – Parts I and II more than III – detailing the social mobile cloud’s advanced technology and how it upends conventional business processes. getAbstract recommends his wise look ahead to business leaders, especially those who have yet to grapple with mobile technology’s future implications and profit potential.

Summary

A Game Changer

The social mobile cloud changes everything, and soon it will affect business more than the Internet ever did. “Social” concerns technology that lets you connect with people effortlessly, instantaneously and meaningfully. “Mobile” is the new way many people coordinate their work, relying on portable connectivity at all times. The “cloud” is vast computing power in cyberspace, the Internet that connects everyone. Increasingly, the web is where work gets accomplished. The cloud is quickly becoming business’s most vital infrastructure, even though virtual. It connects you and your firm to “everything and everyone.” Companies that get out in front of this social-mobile-cloud transformation will become 21st-century leaders. Companies that do not will get left in the dust.

Together, the three elements of the social mobile cloud are fomenting a revolutionary “digital transformation” – the “merging of physical and digital into a new reality.” The nearly ubiquitous smartphone is the remote control for this emerging, exciting reality. More than 50% of the population of the United States owns smartphones, including 75% of Americans younger than 55.

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About the Author

Ted Shelton, managing director of PwC Advisory – a social consulting team for the high-tech, retail and consumer industries – advises businesspeople on using mobile devices.

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