Hamish Pringle
Celebrity Sells
Wiley, 2004
What's inside?
Celebrities have always inspired consumers and always will. Here's how to harness the power of celebrity for your brand.
Recommendation
Hamish Pringle has written a thoughtful, crisply-paced book exploring the power of celebrity and how that power can be harnessed in marketing. The book focuses on the U.K. - thus, many of its case studies and celebrities will be unknown to those who haven’t spent time in England - but its core message transcends national borders. Even those who have often had to deal with celebrities will still learn ample lessons, while those who have never dipped their toes in the celebrity marketing pool will find this essential reading. It is a textbook for avoiding many pitfalls of star marketing. getAbstract.com recommends this useful, insightful book to marketers and executives who are considering their first foray into the celebrity arena or re-thinking their use of celebrity marketing.
Summary
About the Author
Hamish Pringle, a former vice chairman and director of marketing at Saatchi Saatchi, is the director of Brand Beliefs, Ltd., and the IPA consultant Director of Marketing Strategy. He is the co-author of Brand Spirit: How Cause Related Marketing Builds Brands.
Comment on this summary