Cambridge Business Association
Cloud controls
Article

Cloud controls

Why firms are rethinking how they store and manage data

Marc Ambasna-Jones
Raconteur, 2023
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Recommendation

Today, a growing majority of successful businesses are data driven; but running an in-house data center is often not the best choice for these companies – particularly when it’s unrelated to their core business. Data centers require a complicated infrastructure, and they are expensive. Increasingly, companies like Uber are outsourcing that function to cloud computing services like Oracle with the idea that they can simultaneously increase innovation and cut costs. But public cloud services aren’t necessarily a cure-all. A “hybrid cloud strategy” may be a better alternative.

Summary

Many businesses don’t fully realize their aims when they move to the cloud.

Companies usually have multiple aims when moving their digital operations to the cloud. One of these goals may be straightforward cost-cutting; but, in and of itself, a shift to cloud computing is unlikely to allow businesses to achieve their desired outcomes. According to a 2023 PwC survey, more than 50% of surveyed companies have yet to achieve the goal that prompted them to embrace cloud computing in the first place.

Migrating to the cloud can help companies shift expenses away from capital investments to operational expenditures. Still, as a way of lowering expenses, moving to the cloud is a far-from-straightforward prospect...

About the Author

Marc Ambasna-Jones is a writer with over 25 years’ experience in the technology and business sectors. He has written extensively about artificial intelligence, the internet of things, robotics and the future of work in a wide range of national newspapers and trade titles.

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