CMOs Need New Measurement Strategies to Cut Through the Noise
Boston Consulting Group,
2024
Recommendation
CMOs must transform their marketing function and expand their modeling capabilities if they hope to connect with consumers across touchpoints. Boston Consulting Group research outlines a four-part agenda CMOs should take to improve data-driven decision-making. Learn how CMOs are responding to challenges — such as increasingly complex customer journeys due to the growing ubiquity of generative AI — and the steps industry leaders are taking to thrive within dynamic markets.
Summary
About the Authors
Jessica Apotheker, David Galley, Leila Hamidou, Ray Yu, Shelby Senzer, Jeff Walters, and Karolis Baltagalvis are professionals at Boston Consulting Group.
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