Stephan Schiffman
Cold Calling Techniques
That Really Work!
Adams Media, 1999
What's inside?
For salesmen, every no you hear brings you closer to your next yes.
Recommendation
Like most small companies, getAbstract.com relies on our sales force to stay in business, and our sales force relies on Stephan Schiffman. His sales advice is simple, applicable and, above all else, effective. His work is full of tips that help you get better results. If you think that you don’t need another book on sales, getAbstract.com would reply with a classic Schiffman: "You know, a lot of other people told me the same thing before they had the chance to see how this Abstract could help them increase sales."
Summary
About the Author
Stephan Schiffman has trained salespeople at AT&T Information Systems, Chemical Bank, Motorola, and many other companies. He has trained some 350,000 salespeople nationwide. President of DEI Management Group, he also is the author of Closing Techniques (That Really Work!), The 25 Habits of Highly Successful Salespeople, and several other volumes on sales.
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