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Communication for International Business
Book

Communication for International Business

The Secrets of Excellent Interpersonal Skills

Bob Dignen and Ian Mcmaster
Collins, 2013

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8

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Recommendation

International communication about buying, selling and negotiating can be tricky; often the message you seek to transmit is not the message your audience receives. This confusion increases exponentially when native English speakers try to communicate with non-native English speakers. Global communication experts Bob Dignen and Ian McMaster explain how to bridge the language gap. The authors present their information in an attractive, compelling package. They show the kind of great information delivery that’s essential to business communication. getAbstract recommends their insights and advice to those who communicate across cultures.

Take-Aways

  • Non-native English speakers find that native English speakers talk too fast and use obscure words, phrases and idioms.
  • Native English speakers should speak slowly, simply and clearly, and should avoid contractions and idiomatic expressions.
  • Consider the special informational needs of non-native speakers and tailor your language accordingly.

About the Authors

Bob Dignen is a director of York Associates, specializing in international competence development. Ian McMaster is chief editor of England’s Business Spotlight magazine.

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