Confessions of an Instagram Influencer
I used to post cat photos. Then a marketing agency made me a star.
Bloomberg Businessweek ,
2016
Read or listen offline
Amazon Kindle
auto-generated audio
1×
Log in to listen to the audio summary.
auto-generated audio
Recommendation
Major brands, including L’Oréal and Condé Nast, regularly sign deals with online “influencers” – individuals with large followings on platforms like Instagram who showcase branded products for a fee. While some argue that taking and posting photos online is mere hack-work, influencers themselves say their work requires hard work and skill. Bloomberg Businessweek reporter Max Chafkin finds out exactly what it takes to work as a professional Instagram influencer by attempting (temporarily) to become one himself. getAbstract recommends this article to everyone interested in social media marketing.
Summary
About the Author
Max Chafkin is a technology and business reporter for Bloomberg Businessweek and Bloomberg Technology.
Comment on this summary or Start Discussion