Control the Narrative
The Executive's Guide to Building, Pivoting and Repairing Your Reputation
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You may not have complete control of how others perceive you, but Lida Citroën, an executive branding and reputation management expert, suggests your influence is greater than you think. In this comprehensive guide to protecting your good name, Citroën offers a step-by-step strategy for understanding, building, and advocating for your personal brand. She also provides advice for rehabilitating your image after someone tries to damage it. Citroën advocates taking proactive steps before you find yourself in a worst-case scenario. Social media have changed the rules, she emphasizes. Executives must develop increased awareness of the dangers lurking in the online universe. Reputation is critical for corporations, institutions, and leaders, so you can’t afford to leave yours to chance.
Summary
About the Author
Lida Citroën is an executive branding and reputation management specialist.
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