Robert Pino
Corporate Aikido
Unleash the Potential within Your Company to Neutralize Competition and Seize Growth
McGraw-Hill, 1999
What's inside?
How do you spell victory? “Ai-” (harmony) “-ki-” (inner spirit) “-do!” (method). Any questions?
Recommendation
Robert Pino uses the model of success in the martial art of aikido to show how corporations today can succeed. Aikido practices winning without fighting and in gaining a victory over yourself. In business, that means concentrating on building your own strengths, rather than trying to launch an aggressive attack. You deflect attacks against you by neutralizing your competitor and taking over his power and energy. Pino discusses ways aikido’s philosophy applies to the business world and gives examples of how major companies have used this approach. This interesting, original book suffers from two writing faults: occasional long, difficult-to-read sentences and repetition of the same ideas. Nonetheless, getAbstract recommends this book to those seeking new strategies for strengthening their organizations in a competitive marketplace.
Summary
About the Author
Robert Pino has more than twenty years of international experience in marketing and strategic decision-making. He was in management at Sara Lee and AT Kearney before founding his own strategy consulting firm, Robert Pino & Company. It has offices in Chicago, Rotterdam, and Hong Kong. He gives seminars and consults with the world’s largest multinationals and global Fortune 500 companies.
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