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Creative Blindness (And How To Cure It)
Book

Creative Blindness (And How To Cure It)

Real-life stories of remarkable creative vision

Harriman House, 2019 more...

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Editorial Rating

6

Qualities

  • Concrete Examples
  • Engaging
  • Inspiring

Recommendation

Legendary ad man, Dave Trott, assembled a collection of real-life fables, each with its own moral, teaching moment and creative lesson. He highlights inventive visionaries, unconventional thinkers and resourceful problem-solvers to impart lessons about life, success and advertising. Read together, the pieces form a picture of a new and different approach to working, living and spotting creativity in your surroundings.

Take-Aways

  • Train yourself to spot creativity and you’ll notice it in unexpected places, unassuming people and unforeseen sources.
  • Use unconventional thinking to solve problems.
  • Targeted demonstrations, high-impact visibility and a relatable self-image create strong, lasting impressions.

About the Author

Dave Trott founded three advertising agencies, won the D&AD President’s lifetime achievement award, and wrote Creative Mischief and Predatory Thinking.


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