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Crossover Creativity
Book

Crossover Creativity

Real-life stories about where creativity comes from

Harriman House, 2023 подробнее...


Editorial Rating

8

Qualities

  • Analytical
  • Applicable
  • Inspiring

Recommendation

Stand out from the competition by embracing “crossover creativity,” says creative director Dave Trott. Learn what marketers who are primarily relying on algorithmic formulas are doing wrong, and develop the mind-set you need to seize opportunities today. Taking inspiration from creative people and companies such as Picasso, Banksy and IBM, Trott demonstrates how going against the flow and connecting unexpected elements can result in moments of creative genius. Learn why effective branding is about so much more than dull facts and following trends, and why telling the truth is the best tactic.

Take-Aways

  • Crossover creativity is the result of combining two seemingly disconnected ideas.
  • To find creative solutions, be different, respond to challenges quickly, and reduce complexity.
  • Overcome your fear of criticism and of going against the flow to seize opportunities.

About the Author

Dave Trott is a creative director, copywriter and the author of several books, such as One Plus One Equals Three: A Masterclass in Creative Thinking and Creative Blindness (And How to Cure It): Real-Life Stories of Remarkable Creative Vision.


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