Ted Vaughn
Culture Built My Brand
The Secret to Winning More Customers Through Company Culture
Amplify, 2021
What's inside?
Discover how to unleash the power of culture into your organization – and use it to propel your brand.
Recommendation
Becoming an agent of cultural change in your organization isn’t the steep task it might seem. Brands need thriving internal cultures to be externally successful, and cultivating one is possible by tapping into the practical steps, customizable tools and easy-to-follow pointers outlined by leading brand strategists Mark Miller and Ted Vaughn.
Summary
About the Author
Mark Miller leads brand strategy and marketing transformation at Historic Agency, a brand strategy organization dedicated to building brands that matter through culture, marketing and design. Ted Vaughn leads client transformation at Historic Agency and specializes in executive leadership, brand development and strategic clarity. He has served over 100 for-profit and not-for-profit brands.
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