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Culture Built My Brand
Book

Culture Built My Brand

The Secret to Winning More Customers Through Company Culture

Amplify, 2021 more...


Editorial Rating

8

Qualities

  • Well Structured
  • Hot Topic
  • Inspiring

Recommendation

Becoming an agent of cultural change in your organization isn’t the steep task it might seem. Brands need thriving internal cultures to be externally successful, and cultivating one is possible by tapping into the practical steps, customizable tools and easy-to-follow pointers outlined by leading brand strategists Mark Miller and Ted Vaughn.

Take-Aways

  • An organization’s culture defines its brand strategy.
  • Company culture is typically at the root of a “brand problem.”
  • Solving symptoms misses the problems.

About the Author

Mark Miller leads brand strategy and marketing transformation at Historic Agency, a brand strategy organization dedicated to building brands that matter through culture, marketing and design. Ted Vaughn leads client transformation at Historic Agency and specializes in executive leadership, brand development and strategic clarity. He has served over 100 for-profit and not-for-profit brands.


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