![Culture Is the Way](/summary-img/46857-LCP0S2GG.jpg?h=M&b=0)
Read or listen offline
Recommendation
Executives absorbed by revenue, profits and market share also need to pay attention to corporate culture – often a controlling or highly influential factor in competitive advantage, performance,engagementand operational excellence. Former Chicago Bears linebacker Matt Mayberry spells out this sometimes-elusive concept, drawing lessons from NFL football. To succeed, he says, firms must plan and implement the culture they want at every level. Executives set the pace, but corporate culture ultimately is a bottom-upendeavor, so involve your employees. Mayberry shares insights from professional sports, including his take on teamwork, peak performance and the central role of organizational culture.
Take-Aways
About the Author
Linebacker Matt Mayberry played for the NCAA’s Indiana Hoosiers and the NFL’s Chicago Bears. He gives speeches and appears on television to discuss leadership development, performance, culture and teamwork, and has written for Forbes, Fortune, Business Insider and Entrepreneur, among others.
Comment on this summary or Start Discussion