Skip navigation
Customer CEO
Book

Customer CEO

How to Profit from the Power of Your Customers

Bibliomotion, 2013 more...


Editorial Rating

7

Qualities

  • Applicable

Recommendation

In today’s modern, hypercompetitive Internet age, where product choices seem limitless and extensive product information and reviews are only a click away, newly empowered customers call the shots. Head-in-the-sand companies that fail to accept this reality will wither away and die. Customer-research expert Chuck Wall makes these arguments based on interviewing or surveying more than 100,000 customers. He backs up his thesis with valuable insights and fascinating case histories of “Customer CEO” companies. Wall says his belief that companies should pay close attention to their customers is “radical,” but by now, the axiom that companies should be customer-centric is pretty much common knowledge. Even so, Wall offers well-informed, valuable observations about what customers care about and want. getAbstract recommends his thoughtful perceptions to everyone who has customers, wants to retain them and hopes to attract even more.

Take-Aways

  • Customers don’t need you; they can always find the products, prices and features they want online or at some other store.
  • Conduct extensive research to learn who your customers are and what they want.
  • Consider how you can make your customers’ lives better.

About the Author

Chuck Wall, founder of the Customer CEO consultancy, started seven other enterprises and surveyed more than 100,000 customers in nearly every business category.


More on this topic

Related Channels