Customer Insight Strategies
How to Understand Your Audience and Create Remarkable Marketing
Recommendation
Few data-driven companies make customer data insights actionable, says Christine Bailey. Learn why data should be at the core of your marketing strategy, driving sales and customer loyalty. Marketers who want to thrive in today’s digital world must develop data literacy competencies – thus keeping pace with technological change while humanizing and deepening their marketing strategies. Bailey persuasively urges you to meet and exceed the expectations of today’s younger conscious consumers by radically rethinking your marketing approach, persona and tactics.
Summary
About the Author
TEDx Talk presenter of “Unconventional Career Advice,” Dr. Christine Bailey is the CMO and managing director for the international payment solutions company Valitor.
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