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Death to All Sacred Cows
Book

Death to All Sacred Cows

How successful businesses put the old rules out to pasture

Hyperion, 2008 more...


Editorial Rating

7

Qualities

  • Overview
  • Concrete Examples
  • Engaging

Recommendation

Conventional wisdom isn’t always wise. In fact, cynics would say it never is, and an examination of history indicates that they have a good case. Ideas that were formerly so highly regarded that they weren’t even open to question or criticism now seem out-dated, wrong or even downright silly. For example, people no longer believe that the world is flat, that gods live on mountaintops and that the devil is the source of disease. In this engaging book, authors and marketing executives David Bernstein, Beau Fraser and Bill Schwab debunk similar grizzled concepts that the business world has long considered holy writ. getAbstract recommends this witty, perceptive book to anyone who is willing to look at old business dogma in new ways. Before you pick it up, check your old assumptions, tired verities and stale nostrums at the front door.

Take-Aways

  • Sacred cows are ideas that people feel they should never question.
  • The business world is full of such clichéd concepts.
  • They once made sense, but they no longer work.

About the Authors

David Bernstein, Beau Fraser and Bill Schwab are senior executives at a global marketing firm with offices in New York, London, Hong Kong, Singapore and Shanghai.