Russell Craig and Joel Amernic
Decoding CEO Speak
University of Toronto Press, 2021
What's inside?
The words of powerful people matter, so learn to examine them carefully.
Recommendation
Words can have tremendous impact, especially when powerful people utter them. They can also reveal clues about a person’s character, values and agenda. Thus, analyzing the language that CEOs use when communicating with the public can help detect warning signs that things are not quite right. In this book, accounting professors Russell Craig and Joel Amernic examine the language that pervades the upper echelons of companies such as Uber, Boeing and Tesla to decipher whether the pictures their CEOs paint match reality, or whether their choice of words should set off alarm bells.
Summary
About the Authors
Russell Craig is a professor of accounting in Durham University’s Faculty of Business. Joel Amernic is a professor of accounting in the Rotman School of Management at the University of Toronto.
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