Ignorer la navigation
Deena Katz on Practice Management
Book

Deena Katz on Practice Management

For Financial Advisers, Planners, and Wealth Managers

Bloomberg Press, 1999 plus...

résumé audio créé automatiquement
résumé audio créé automatiquement

Editorial Rating

8

Qualities

  • Applicable

Recommendation

Deena Katz, a Certified Financial Planner (CFP) who has given financial advice in magazines and on TV, describes how to set up a practice as a financial planner and adviser. She discusses how to grow your business and manage your clients’ lives as well as their dollars. She draws on her experience, interviews and networking with other practitioners to provide a detailed hands-on guide. She considers such issues as recruiting, hiring and firing staff, working with partners, using hardware and software and setting up effective systems. She provides tips on public relations, hiring, firing and refusing clients, and keeping good clients. Her book concludes with a targeted resource section on useful books, journals, magazines, newsletters, software programs and Web sites. getabstract highly recommends this comprehensive introductory guide. Although it is directly targeted toward individuals in the financial planning arena, many of its ideas apply to starting any type of small professional or service business.

Take-Aways

  • Before launching your financial planning business, determine your core values, mission and vision.
  • The financial planning business models are sales, service and professional.
  • In the sales model, you get a commission for selling financial products for a large corporation.

About the Author

Deena B. Katz , CFP, has published extensively in such magazines as Financial Planning and Dow Jones Investment Advisor and has offered financial advice on numerous television programs, including Good Morning America and CBS This Morning. She is the president of and a partner in Evensky, Brown & Katz, and speaks frequently for national and international legal and financial organizations. Consumer Reports selected her to evaluate the work of other financial planners and Fortune magazine’s "1999 Investor’s Guide" identified her and her husband-partner Harold Evensky as "innovative gurus" in their profession.