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Deena Katz's Tools and Templates for Your Practice

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Deena Katz's Tools and Templates for Your Practice

For Financial Advisers, Planners and Wealth Managers

Bloomberg Press,

15 min read
10 take-aways
Audio & text

What's inside?

No one ever told you that managing the money was the easy part.

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Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

Not many business books are worth shelling out 50 bucks, but this one isn’t just a book, it’s an investment. This powerful workbook includes an attached CD-ROM containing systems, forms, data sheets and guides that you can use to jumpstart your business activities. The section on media self-promotion is worth the entire price of admission. Clearly written and to the point, with many helpful guides and examples, the volume can save you countless hours of trying to reinvent your own personal version of the wheel. getabstract recommends this intensely focused compilation to all financial advisers, planners, attorneys, bankers and wealth managers who want to build and strengthen their practices.

Summary

Why This Book?

Many financial advisers express frustration at the countless new systems and procedures they must incorporate into their practices to remain competitive. To ease your frustration as an accountant, insurance adviser, attorney, broker, banker or financial advisor, you can turn to these charts, form letters, tips and ideas gleaned from professionals worldwide. If you are refining your business, these tools are particularly important, but the key to honing and building your practice is using the media.

Getting Them in the Door

The biggest change in the consulting business is that advisory firms no longer get their clients for free. Clients used to fall in the door. One advisor described his marketing plan as, "waiting to watch the phone ring." Those days are gone. Competition has increased, and financial advisers are hiring marketers and developing marketing teams to increase their market share. Your first step in upgrading your marketing effort is to know your target market. Interview your staff and prospective customers. Find out what type of services they need.

The next step is to determine your resources. Marketing takes time and money. ...

About the Author

Deena B. Katz  , CFP, is an internationally recognized financial planner and a featured presenter at industry conferences worldwide. She is a contributing writer to Financial Planning Magazine and Investment Advisor , and is currently the editor-in-chief of the Journal of Retirement Planning. Ms. Katz lives in Coral Gables, Florida.

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