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Design Thinking For Dummies
Book

Design Thinking For Dummies

Wiley, 2020 more...


Editorial Rating

9

Qualities

  • Comprehensive
  • Applicable
  • Concrete Examples

Recommendation

Every day, larger and more complex problems arise in the business world. People who seek innovative, meaningful solutions in varying fields turn to design thinking to figure out solutions. Professor Christian Müller-Roterberg details the design thinking benefits, tools and structures that will help you answer tough business questions. From centering your focus around your customers’ needs to being sure you’ve identified the right problem to using creative methods to brainstorm solutions, Müller-Roterberg offers the know-how you need to design better solutions, better products and a better future.

Take-Aways

  • The world needs design thinking.
  • Design thinking centers around your customers’ needs.
  • Use empathy to analyze customer problems.

About the Author

Christian Müller-Roterberg, PhD, is a technology, innovation management and entrepreneurship professor at the Ruhr West University of Applied Science in Mülheim, Germany.


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