Every day, larger and more complex problems arise in the business world. People who seek innovative, meaningful solutions in varying fields turn to design thinking to figure out solutions. Professor Christian Müller-Roterberg details the design thinking benefits, tools and structures that will help you answer tough business questions. From centering your focus around your customers’ needs to being sure you’ve identified the right problem to using creative methods to brainstorm solutions, Müller-Roterberg offers the know-how you need to design better solutions, better products and a better future.
The world needs design thinking.
New ideas are essential for tackling big challenges such as climate change or health care, as well as smaller but important ones, such as how your organization can solve problems and innovate. Design thinking helps generate creative solutions for major and minor problems.
For example, GE HealthCare used design thinking to address children’s fear of high-tech medical equipment such as MRI machines. After studying children’s perspectives on the experience, GE created a user-friendly, engaging environment that turned the medical procedure into an adventure game for kids.
Design thinking starts with understanding people’s needs in order to solve their problems or make business improvements that serve them. Design thinking considers issues from the user’s perspective, generates ideas, creates prototypes and applies feedback to refine the best solutions. Apply design thinking methodology to tackle complex problems – such as how to improve your customer service or change your corporate culture – and to derive innovative solutions.
Design thinking centers around your customers’ needs.
Christian Müller-Roterberg, PhD, is a technology, innovation management and entrepreneurship professor at the Ruhr West University of Applied Science in Mülheim, Germany.
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