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Don’t Just Improve Your Customer Experience. Future-Proof It.
Article

Don’t Just Improve Your Customer Experience. Future-Proof It.



Editorial Rating

7

Qualities

  • Applicable
  • Concrete Examples
  • Hot Topic

Recommendation

If you want to thrive in today’s competitive marketplace, you’ll need to future-proof your customer experience, according to an analysis from Boston Consulting Group. Gain actionable insights into the characteristics that companies leading in customer experience share, while learning how creating more responsive, individualized, seamless experiences drives value. Winning customer-centric brands of tomorrow will be those that connect to consumers on an emotional level, while visibly demonstrating a commitment to social impact and sustainability.

Take-Aways

  • Customer experience (CX) leaders drive value creation, trigger growth and inspire trust.
  • Future-proof your company by embracing the five principles of great CX.
  • Achieve tangible results by prioritizing personalization and inclusivity.

About the Authors

Christine Astorino, Karen Lellouche TordjmanPhil Gerrard, Dutch MacDonald, Julie Hess and Barbara Haen are professionals with Boston Consulting Group. Rob Bell is knowledge expert with ACC in London.