Bruno Aziza and Joey Fitts
Drive Business Performance
Enabling a Culture of Intelligent Execution
Wiley, 2008
What's inside?
Data, analytics, planning, oh my! Here’s how to make them work for you.
Recommendation
Microsoft strategists Bruno Aziza and Joey Fitts want to help readers straddle the “technical” and the “theoretical.” To that end, they’ve created a practical, useful tool to help companies deliver dependable data, analytical rigor and sound planning. Aziza and Fitts emphasize that your company can’t win unless you empower your workforce to be fully in control of its own data – the data employees need to make independent choices and advance your organization’s overall goals. While the authors’ passion and knowledge shine through, their text might have benefited from some closer editing. It can be lucent, but it also can be heavy reading at times. Because Aziza and Fitts wrote for those who live with data daily, getAbstract recommends their insights to executives, managers, analysts and IT pros.
Summary
About the Authors
Bruno Aziza is the worldwide managing director of analytics and business platform marketing of Microsoft Business Intelligence. Joey Fitts is a performance management consultant. He works on Microsoft’s Information Worker Strategy.
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