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Energy Neutral
Video

Energy Neutral

It’s Easy When You Turn Things Around


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Editorial Rating

8

Qualities

  • Innovative

Recommendation

Most companies design their business models so their sales volumes and profit margins are positively correlated. Denis Slieker’s Qurrent, a Dutch renewable energy firm, takes a contrary approach. Its goal is to sell as little energy as possible to as many people as possible. While many of Qurrent’s ambitious concepts aren’t yet a reality, it’s just a matter of time before society can leverage the firm’s smart innovations. getAbstract recommends Slieker’s visionary oration to environmentally conscious individuals who seek to reduce their carbon footprints.

Take-Aways

  • The structure of the global economy is unconducive to protecting the environment. Individuals have no incentives to behave in a sustainable fashion.
  • Social entrepreneur Denis Slieker designed a business model for the renewable energy industry that promotes sustainable behavior among consumers.
  • Qurrent, Slieker’s renewable energy company, charges a fixed monthly fee, so its customers don’t pay a higher rate if they use more power, yet it offers discounts to those who cut their energy use.

About the Speaker

Denis Slieker is the director of Qurrent, a Dutch renewable energy firm that is committed to cutting energy usage.