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Facebook, Airbnb, Uber, and the Struggle to Do the Right Thing
Article

Facebook, Airbnb, Uber, and the Struggle to Do the Right Thing

How commerce and conscience can fuel success (or fuel outrage) in today’s fraught business climate.

Fast Company, 2017

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Editorial Rating

8

Qualities

  • Innovative
  • Eye Opening
  • Inspiring

Recommendation

When profits are involved, companies claiming they want to save the world can seem disingenuous. Yet the public is pushing corporate social responsibility more than ever before. Fast Company editor Robert Safian talks with several Silicon Valley giants about their company values and what those values mean for profits, public perception and the future. getAbstract recommends this intriguing, timely case study to business leaders who hope to better the world.

Take-Aways

  • Corporate social responsibility is back in the spotlight.
  • Facebook focuses on making the “world more open and connected” and leaves other charities and activism to the Chan Zuckerberg Initiative.
  • Salesforce prioritizes philanthropy and volunteering by giving away 1% of its products, workers’ time and other resources and by fostering a family-like culture. 

About the Author

Robert Safian is editor and managing director for Fast Company, an acclaimed business magazine.


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