Lara Koslow, Ben DeStein, Gaby Barrios and Elisia de Smet
Filling the Empty Chair
Boston Consulting Group, 2024
What's inside?
Companies have more consumer data at their disposal than ever, yet many fail to unlock its full potential to better understand customers — learn how to change that.
Recommendation
Despite the explosion of available consumer data, many organizations fail to fully leverage data insights to boost customer centricity. Learn why it’s vital that companies leverage the potential of GenAI and AI tools, gaining insight into the strategic, operational, and culture shifts you’ll need to take to thrive amid the fast pace of change. Use Boston Consulting Group’s “Consumer Intelligence Maturity Matrix” (CIMM) to assess your stage of development when it comes to becoming truly customer-centric, and learn how to improve your data strategy, reshape your operating model, and upskill talent to unlock a competitive advantage.
Summary
About the Authors
Lara Koslow, Ben DeStein, Gaby Barrios, and Elisia de Smet are professionals with Boston Consulting Group.
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