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Gang of Four
Video

Gang of Four

Amazon / Apple / Facebook / Google


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Editorial Rating

8

Qualities

  • Innovative

Recommendation

Scott Galloway’s tour de force takes his audience on a whirlwind exploration of the world’s four most dominant tech companies. The marketing expert hardly pauses for breath as he reels off a litany of statistics and superlatives to put the influence and size of the “four horsemen” in perspective. getAbstract recommends Galloway’s frantic, entertaining and visually appealing report to investors and consumers interested in trends among the titans of business.

Take-Aways

  • Amazon, Apple, Google and Facebook dominate the tech industry, and their collective market capitalization is equivalent to the gross domestic product of Canada.
  • In the media industry, Google’s and Facebook’s huge growth and market share are hurting the traditional media and drawing the advertising industrial complex to a close.
  • In retail, Amazon and Apple’s combined 2015 revenue growth of $65.5 billion is beyond compare.

About the Speaker

Scott Galloway is a professor of marketing and brand strategy at NYU’s Stern School of Business.