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‘Get in the Van’ and Other Tips for Getting Meaningful Customer Feedback
Article

‘Get in the Van’ and Other Tips for Getting Meaningful Customer Feedback

First Round, 2016

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Are you having a hard time understanding what your customers’ needs are or why they have problems with one of your products? Then you probably aren’t getting useful customer feedback, or you’re not putting your clients’ feedback to good use. In this step-by-step manual, product development expert Michael Sippy shows you how to ask customers the right questions to develop the products they need. getAbstract recommends this practical guide to all product development professionals looking to make their customers a little happier.

Take-Aways

  • Useful customer feedback is the most important requirement when improving existing products and developing new ones.
  • Talking to customers on a regular basis is a good start, but simply listening to them isn’t enough: You have to ask the right questions. Follow three rules to gain constructive feedback from your customers:
  • First, “set up at least 30 meetings, or you won’t have a good product.” Plan each meeting meticulously. Ask these 30 customers simple and direct questions.

About the Author

Michael Sippey is the co-founder and CEO of Talkshow Industries, Inc. He was vice president of product at Twitter until 2014.