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Get Scrappy
Book

Get Scrappy

Smarter Digital Marketing for Businesses Big and Small

AMACOM, 2016 more...


Editorial Rating

7

Qualities

  • Comprehensive
  • Applicable
  • Well Structured

Recommendation

Embrace a “scrappy” mind-set to develop superior marketing, even if your company is small and lacks resources. Online marketing expert Nick Westergaard provides spot-on, adept advice as he explains how to make a big impact by leveraging the right social networks and the most appropriate digital marketing tools. His scrappy marketing system offers an upbeat, comprehensive strategy for achieving great results with limited resources. It will be a particular boon to those who are building up their online presence. getAbstract recommends his informative, results-oriented social-media tips to help you power up your online marketing strategy.

Take-Aways

  • The “scrappy” marketing approach lets you accomplish a lot with a little.
  • Scrappy strategy calls for targeting simple, direct online marketing to create meaningful, sustained relationships with your consumers.
  • This approach rests on three concepts: Think before you budget, market effectively and efficiently, and adapt good ideas from everywhere.

About the Author

Nick Westergaard, chief brand strategist at Brand Driven Digital, hosts the On Brand podcast.