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Get to the Top on Google

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Get to the Top on Google

Search Engine Optimization and Website Promotion Techniques to Get Your Site to the Top of the Search Engine Rankings – and Stay There

Nicholas Brealey Publishing,

15 min read
10 take-aways
Audio & text

What's inside?

How to understand Google’s ranking system – and how to move to the top of the search results list.

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Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

The information in this very specific book can help you increase the effectiveness of your Web efforts and gain better visibility among the Web search results on Google and other search engines. David Viney shares his expertise in Search Engine Optimization (SEO) in helpful detail. Have you wondered if you need professional input in this area? Read here to find out how expert guidance, copywriting, site design and Web master services can supplement your efforts, and boost your visibility and sales. Viney explains how to assess your current results. He tells you how to make sure your Web page appears among search results in productive positions, but he doesn’t overpromise about what you can accomplish. Much of his information is quite detailed and technical, but relatively accessible and applicable. However, it is somewhat vulnerable to becoming outdated, in places, if Google alters its current parameters. getAbstract expects future editions to handle that little problem quite nicely.

Summary

The Power of Google Searches

Millions of people use Google to search the Internet. However, studies demonstrate that only 16% of these searchers read past the second page of their results. Many businesspeople dream of having masses of customers find their merchandise on the Web so they can sell to a new audience worldwide. While a few companies realize this dream, most do not. The Web doesn’t guarantee visibility. You have to go after it and claim your position by developing relationships, and offering smart design and solid content. Act now. Your competitors are already working hard to grab a share of rapidly growing online sales.

The process of refining a Web site to become more visible to Google searchers is called “Search Engine Optimization” (SEO). Clearly, some businesses are using SEO to get great placement on Google and other search engines. They have learned how to employ available resources to attract potential consumers and convert them into actual paying customers. They have realized their dreams and achieved better search positions not by luck, but by understanding how Google and other search engines really work.

The seven SEO steps below reflect...

About the Author

David Viney consults for large companies and helps his clients optimize their marketing through search engines. He is a graduate of the London School of Economics and a chartered accountant.

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