Getting Beyond Better

When social entrepreneurs recognize a problem that oppresses and marginalizes people, they try to change the system that is giving rise to the problem. Academician Roger L. Martin and executive Sally R. Osberg provide pointers for successful social entrepreneurship and offer a compelling analysis of why and how it can work.

Direct Action

Social service providers act to ameliorate bad conditions, but they don’t fundamentally change systems. For example, they create food banks that feed hungry families, but they can’t change the circumstances that are forcing those families to need a food bank.