Anthony Parinello
Getting to VITO
The Very Important Top Officer
Wiley, 2005
What's inside?
To sell to VITO, that Very Important Top Officer, you have to think, sound and act like VITO.
Recommendation
This well-disciplined book reflects the focus, clarity and drive required to sell successfully to the top dogs at corporations great and small. Top corporate officers often have specific “Type A” personality characteristics. By factoring those attributes into the way you approach and sell to these “very important top officers,” you’ll increase your closing rate significantly. It’s hard to imagine an aspect of top-echelon selling that author Anthony Parinello hasn’t already considered, and his coaching here is particularly valuable for newer salespeople. getAbstract believes that anyone who wants to sell to the upper ranks of the corporate food chain ought to get to know VITO – and this book.
Summary
About the Author
Anthony Parinello is a sales trainer, motivator and author. More than 1.5 million sales professionals have participated in his “Selling to VITO” sales training program.
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