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Going on Offense
Book

Going on Offense

A Leader’s Playbook for Perpetual Innovation

Ideapress, 2023 more...


Editorial Rating

8

Qualities

  • Applicable
  • Well Structured
  • Concrete Examples

Recommendation

How can organizational leaders keep their companies at the forefront? In this comprehensive guide, author and professor Behnam Tabrizi explores strategies for building a culture and practice of “perpetual innovation” to help your company stay ahead in today’s dynamic business world. Tabrizi offers real-world examples and case studies that illustrate the benefits of fostering a bold mindset and practical tools and insights to help your organization embrace radical collaboration, maintain momentum and navigate the challenges of perpetual innovation.

Take-Aways

  • “Perpetual innovation” is vital for long-lasting success in today’s business environment.
  • Create an existential purpose for your company.
  • Curate a committed organizational culture that extends through the whole company.

About the Author

Behnam Tabrizi is a consulting professor at Stanford University’s Department of Management Science and Engineering and an authority on corporate and leadership transformation. He has authored numerous books, including Rapid Transformation and The Inside-Out Effect.


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