Cambridge Business Association
Growth IQ
Book

Growth IQ

Get Smarter About the Choices That Will Make or Break Your Business

Tiffani Bova
Portfolio, 2018
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Editorial Rating

10

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Recommendation

Most managers’ main goals are to increase revenues and to expand their businesses. In her book, Tiffani Bova, the global customer growth and innovation evangelist for Salesforce, outlines 10 paths for achieving growth. For each route, she warns of possible pitfalls and suggests metrics to measure progress. Success stories exemplify how a variety of companies and brands have used the suggested growth strategies.

Summary

The Growth IQ framework outlines 10 interdependent ways to grow your business. Number one: “Customer experience” – prioritize your company’s engagement with its customers.

How can you continuously expand your business? Even established companies struggle to achieve dependable growth: Technology giant IBM suffered years of declining revenues. When companies begin to experience a revenue stall, their managers often revert to strategies which worked in the past or set their hopes for revival on a single novel approach. But new market dynamics may render past plans passé, and no single decision can ensure your company’s continued success. 

The “Growth IQ” framework outlines 10 paths to achieve business growth. Companies should never settle on just one strategy. You must re-evaluate your business’ options on a regular basis and understand how to set up individual growth paths in a way that aligns with other strategies. Monitor the right metrics to anticipate emerging trends. Look at metrics that indicate the health of your company, including market share and profit margins, but also specialized metrics that track progress...

About the Author

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. She spent 10 years at Gartner, the world’s leading IT research and advisory firm, as a distinguished analyst and research fellow.

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