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Book
Growth IQ
Get Smarter About the Choices That Will Make or Break Your Business
Portfolio,
2018
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© 2018
From GROWTH IQ by Tiffani Bova Summarized by arrangement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC.
ISBN: 9780525534402
Pages: 352
From GROWTH IQ by Tiffani Bova Summarized by arrangement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC.
ISBN: 9780525534402
Pages: 352
Recommendation
Most managers’ main goals are to increase revenues and to expand their businesses. In her book, Tiffani Bova, the global customer growth and innovation evangelist for Salesforce, outlines 10 paths for achieving growth. For each route, she warns of possible pitfalls and suggests metrics to measure progress. Success stories exemplify how a variety of companies and brands have used the suggested growth strategies.
Summary
About the Author
Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. She spent 10 years at Gartner, the world’s leading IT research and advisory firm, as a distinguished analyst and research fellow.
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