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Guerilla Marketing
Book

Guerilla Marketing

Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Houghton Mifflin Harcourt, 2007 more...


Editorial Rating

8

Qualities

  • Comprehensive
  • Overview
  • Inspiring

Recommendation

When it comes to marketing, small businesses must adapt or die. In the face of a constantly changing media landscape, you’ll know exactly what to do to grow your business when you understand the foundational principles behind “guerrilla marketing.” Veteran marketer and guerrilla guru Jay Conrad Levinson offers evergreen advice and inspiration for marketing your company’s offering to potential customers, without breaking the bank. 

Take-Aways

  • Guerrilla marketing is a dialogue.
  • The secret of guerrilla marketing is planning, then sticking to the plan.
  • Profits are the yardstick of marketing creativity. 

About the Author

Jay Conrad Levinson created the bestselling Guerrilla Marketing series.


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