![Hello My Name Is Awesome](/summary-img/22456-J09B58WG.jpg?h=M&b=0)
Book
Hello My Name Is Awesome
How to Create Brand Names That Stick
Recommendation
Brand-name consultant Alexandra Watkins details her methods for creating great brand, corporate or domain names, and for avoiding disastrous ones. She promises that you can devise a worthy name by avoiding certain pitfalls. Names can make or break a company, product or website, so professionalizing your naming strategy makes sense. getAbstract recommends Watkins’s light-hearted yet professional approach to naming to start-ups, entrepreneurs, businesspeople and marketers looking to create compelling, enduring names for companies, products or websites.
Summary
About the Author
Alexandra Watkins founded Eat My Words, a naming firm.
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