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Isaac Mizrahi
Hispanic Market Power
America’s Business Growth Engine
Routledge, 2023
What's inside?
Learn why the Hispanic market holds the key to growth, and how to reach it.
Recommendation
America’s Hispanic population is growing while the country’s non-Hispanic white population shrinks, creating an imperative for companies to learn to market to Hispanic consumers. Hispanic marketing expert Isaac Mizrahi makes the case for embracing the Hispanic market as more than a niche, and goes on to offer a comprehensive guide to connecting with Hispanic consumers. Mizrahi draws from extensive industry experience as a marketing executive and ad agency head, and the book includes ten case studies illustrating successful Hispanic marketing initiatives.
Summary
About the Author
Isaac Mizrahi is CEO of the ad agency Alma. He is a former chairman of the board of the Hispanic Marketing Council and in 2006 was recognized as US Hispanic Marketer of the Year by Ad Week’s Marketing y Medios. He writes the Multicultural Marketing column for the online edition of Forbes.
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