Skip navigation
How China’s Palace Museum Made Itself Cool Again
Article

How China’s Palace Museum Made Itself Cool Again

PingWest, 2019

auto-generated audio
auto-generated audio

Editorial Rating

9

Qualities

  • Eye Opening
  • Concrete Examples
  • Engaging

Recommendation

The Forbidden City, also known as the Palace Museum, is one of Beijing’s best-known tourist attractions. Situated at the heart of the city, the Palace Museum was once home to emperors of the Ming and Qing Dynasties. Since 2012, the Palace Museum has seen a marked increase in popularity among Chinese citizens. The growing fascination for the Palace and its history is no coincidence as it is the result of renovations as well as marketing efforts. In this article from tech media platform PingWest, writer Wang Fei tells the story of how Palace Museum director Shan Jixiang turned a historic monument people took for granted into a beloved, respected and mesmerizing attraction once again. This is an engaging read for anyone who wants to learn more about marketing and branding for tourist locations and cultivating popular interest in history. 

Take-Aways

  • Recent years have witnessed a sharp growth in the China’s love affair with Beijing’s Palace Museum.
  • The renewed popularity results from a concerted effort by the Palace Museum director and staff to renovate and rebrand the tourist attraction.
  • The museum has been restructuring its layout and opening new exhibits to improve visitor traffic flow and the overall user experience.

About the Author

Wang Fei writes for PingWest, a Chinese and English tech and business media site that bridges the information coming out of San Francisco and Beijing.