How CMOs Are Shaping Their GenAI Future

According to Boston Consulting Group research, GenAI is a hot topic among marketers, with the vast majority expressing confidence in its potential benefits to their organization. However, marketing teams must be strategic when adopting GenAI. CMOs are the driving force behind GenAI adoption at organizations, which means they have the power to shape the way companies embrace this powerful tool. It can be tempting to overly focus on boosting efficiencies through automation at the expense of innovation. Learn why the most successful campaigns combine both GenAI and predictive AI with human creativity and emotional intelligence.